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Google’s Mobile Search Updated Explained
‘Mobilegeddon’ is here. Google is implementing a significant change to its search algorithm this week (April 21). The change will affect your site’s search ranking on smartphones and tablets. Why is...
View ArticleView-Through Conversions 101: Going Beyond Last-Click Attribution
When was the last time you actually clicked on a banner ad? Almost never right? But the truth is that we can measure the impact of a display ad through view-through conversions. Display can do what...
View ArticleWhy Your Mobile Marketing Strategy Must Include Online Video
Mobile has had a game-changing impact on consumer behavior. When a consumer needs an answer, they reach for their phones and increasingly are watching online video. This is an opportunity for brands...
View Article4 Tips For Maximizing Your Video Views on Facebook
Having a video strategy for your Facebook page is crucial to maximizing your organic reach. With the changes to the Newsfeed algorithm, Facebook is now prioritizing video over other types of post...
View Article7 Mistakes To Avoid When Making a Customer Testimonial Video
Customer testimonials are powerful marketing tools. Word of mouth advertising is one of the most effective forms of advertising, no matter the size or scale of your business. Check out the do’s and...
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